Lounge with Fēnom Digital (A Wunderman Thompson Company) and Salesforce Monday, January 15th from 10am - 2pm at Porchlight, just a 10 minute walk from the Javitz Center.
Each hour on the hour an industry expert will tackle your tough questions on social commerce, B2B wholesale, customer experience, and much more.
Not here for the expert? No worries, enjoy grab-and-go food options or a specialty coffee from baristas on-site from Joe Coffee Company (a family-owned coffee shop in New York City).
It's the perfect setting to conduct a team meeting, 1:1, or a quiet place for a midday client call. Seating is first come, first serve - no reservations.
Meet the Experts
James Murphy
Sr. Manager Retail Industry Advisor
Salesforce
With over 20 years in retail technology working with retailers large and small, James brings his passion and expertise omnichannel, and the role of the modern retail store. James has been highly involved in the launch of Salesforce Loyalty and staying on top of the latest trends and evolutions of modern loyalty & membership strategies.
Celeste Richardson
Director Retail Industry Advisor
Salesforce
With over 15 years of experience in retail merchandising, sourcing, and digital marketing, Celeste connects with retail leaders across the industry to transform both customer facing and employee facing experiences. Celeste brings energy and passion to every engagement and loves discussing the case for change in retail operations, personalization, customer experience, and loyalty.
Marc Chappron
Retail Industry Advisor
Salesforce
A recent addition to the Retail Advisor team, Marc has experienced the digital revolution first-hand from building corporate strategy through tactical retail execution. Marc joins Salesforce from Starbucks, where he recently led strategic initiatives around retail store operations, licensee strategy and programs, market planning, and supplier relationship management.
Jeff Coon
VP, B2B Commerce
Fēnom Digital
Jeff is a passionate eCommerce technologist with 23 years' experience implementing B2B and B2C solutions for his customers. During that time he has been lucky enough to work with many of the world's leading brands across retail, cosmetics, CPG, manufacturing, and technology. His biggest passion is working with people and building eCommerce practices from the ground up.
Mark Bartlett
Chief Strategy Officer
Fēnom Digital
With over 25 years of industry experience, Mark is recognized as a leading practitioner of omnichannel commerce and digital transformation. He pioneered the approach to unify content, commerce, and communication into seamless and cohesive brand experiences. As Fenom’s Chief Strategy Officer, Mark ensures our customers drive growth and achieve measurable outcomes through the solutions we deliver.
Agenda
10:00 am
Social Commerce with James Murphy and Mark Bartlett
Come learn how Salesforce can help your business cultivate lifelong loyalty by meeting your customers where they are, and delivering connected, omnichannel experiences that harness the power of social; from discovery, to inspiration and through to purchase
11:00 am
B2B Wholesale with Celeste Richardson and Jeff Coon
In today's ever-evolving fashion market, B2B wholesale operations are at the forefront of an unprecedented transformation. The integration of cutting-edge technologies and innovative sales strategies is reshaping the industry, offering fashion wholesalers a unique opportunity to redefine their approach and reach new levels of success.
Join us to learn more about the trends shaping B2B Wholesale, how to boost sales with digital tools and analytics, and tech needed for agile sell-in and lasting customer relationships.
12:00 pm
Networking / Meeting
1:00 pm
Enabling Front-line Leaders with Marc Chappron
Front Line Retail Leaders are the bridge between corporate strategy and retail-is-detail execution, creating customer experiences, profitability, and ultimately the sustainability of your brand. They are also constantly hiring, being given conflicting direction, and are charged with metrics that are beyond their immediate control. For such a key group, there must be a better way! Join us to talk about the indispensable role of Front Line Retail Leaders in shaping your retail experiences, and how we might supercharge their operator intuition with this right mix of technology, analytics, and focus.
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